Have a confidential tip for our reporters? Aphria has closed its acquisition of SweetWater Brewing Company, a U.S.-based independent craft brewer, in a deal that Aphria CEO and Chairman Irwin Simon said will give the Canadian licensed producer an opportunity to build brand awareness in the U.S. ahead of federal legalization.. Aphria plans to introduce its adult-use cannabis brands, such as Broken Coast, Riff, Soleil and Good … Additionally, its beer is available on every Delta Airlines flight, nationwide. “Our beverage would be similar to a canned seltzer,” he said. SweetWater is moving forward a plan to extend distribution to the West Coast and enter into entirely new beverage markets. In the 2019 calendar year, SweetWater generated net revenue and adjusted EBITDA of US $66.6 million and US $22.1 million, respectively. In terms of the deal, Porch Drinking reports that it’s a 100% acquisition for $300 million in cash and stock. Global Canadian cannabis company, Aphria Inc., is purchasing SweetWater Brewing Co. for $300 million.Aphria is looking to use SweetWater’s name to build awareness in the U.S. for Aphria’s cannabis brands. Canadian Cannabis Firm to Buy Atlanta’s SweetWater Brewing for $300m. Canadian cannabis giant Aphria is expanding into the U.S. with its $300 million acquisition of SweetWater Brewing Company, according to a release. The transaction follows a U.S. election that may have made some investors more pessimistic about Canadian companies’ prospects to break into the much larger U.S. cannabis market. CEO Freddy Bensch stated the following, regarding the acquisition: “We are excited by the opportunity to join a leading global cannabis company and build a successful future based on the strengths we both bring to this combination. All Rights Reserved. We'll help find the shipping solution that works best for you. Here’s that process, explained step-by-step. Sweetwater is one of the largest pro audio dealers in the world, offering a huge selection of music instruments and audio gear. Robinhood Is Losing Thousands of Traders to a China-Owned Rival, Ray Dalio Sees ‘Flood of Money’ With Soaring Asset Prices, China State-Backed Covid Vaccine Has 86% Efficacy, UAE Says, Oxford-AstraZeneca Vaccine Effective But Questions Remain for Elderly, Royal Caribbean Guests Are in Limbo After False Covid Diagnosis. How To Get Sweetwater Orders Shipped To Canada SweetWater was founded in Atlanta in 1997 by Freddy Bensch, who had visited the city during the 1996 Olympic Games before deciding to put down roots there. They will want to help you. Aphria Inc. agreed to buy SweetWater Brewing Co. for $300 million, giving the Ontario-based company a toehold in the U.S. market that is off-limits … Founded in 1997, the company has distribution in 27 states and Washington D.C. And in recent years, much of that growth has increasingly been driven by products even more deeply rooted in cannabis, especially the 420 Strain series, which is infused with terpenes. Aphria produces a range of medical marijuana products Aphria, which makes a range of marijuana and cannabis oil products, said yesterday it … Aphria Inc. agreed to buy SweetWater Brewing Co. for $300 million, giving the Ontario-based company a toehold in the U.S. market that is off-limits to Canadian cannabis. Georgia’s SweetWater Brewery Acquired by Canadian Cannabis Company. The acquirer called it "a portfolio of brands closely aligned with a cannabis lifestyle." (vi) SweetWater's business is highly regulated regarding such matters as licensing requirements, trade and pricing practices, permitted and required labeling, advertising, promotion and … •Call your Sweetwater Sales Engineer at (800) 222-4700 for more information. the much-ballyhooed Brewers Association definition. ATLANTA — Atlanta-born SweetWater Brewing announced on Wednesday they are in the process of being sold to a cannabis company. Today, by the Brewers Association definition of “craft brewer,” they rank as the 14th largest American craft brewery by volume. Until legalization does happen, he said that Aphria will have an asset in the U.S. that is growing and complements its business. In early November, Canadian cannabis company Aphria struck a $300 million deal to acquire Atlanta’s Sweetwater Brewing Company — the maker of … Private equity firm TSG Consumer Partners, which has owned a minority share in the brewery since … While the nation continues to focus its political gaze on … The brewery is also well known for its annual 420 Fest music festival, which takes place each year on the weekend nearest to April 20. “I think legalization will happen in some way or the other, and now Aphria has a foothold,” Simon said in a phone interview. Growth was exponential and furious, especially after the introduction of beloved flagship 420, and SweetWater eventually built itself into the largest craft brewery in the Southeast. Chief Executive Officer Irwin Simon told Bloomberg News that the deal will give Aphria a recognizable brand in the U.S. and help it launch a line of THC beverages in Canada. Before it's here, it's on the Bloomberg Terminal. While it depends on what exactly you are ordering, most musical equipment does not incur duties. SweetWater Brewing is a craft brewer based in the U.S. with a focus on the cannabis lifestyle via its flagship 420 brand. Sweetwater is a city located in Texas.With a 2020 population of 10,244, it is the 239th largest city in Texas and the 3045th largest city in the United States. Our 420 brand offerings and SweetWater 420 Fest complement Aphria’s cannabis business and create mutual opportunities for accelerated expansion into other cannabis- and beverage-related products in the U.S. and Canada. Sweetwater is currently declining at a rate of -1.32% annually and its population has decreased by -6.07% since the most recent census, which recorded a population of 10,906 in 2010. A leading Canadian cannabis company, Aphria Inc., has announced an agreement to acquire Atlanta-based SweetWater Brewing. If you need faster delivery, please call. We will leverage our growing beverage offering and build an even stronger, more diversified company with a continued focus on authentic and distinctive brands using some of the freshest, most flavorful ingredients to create innovative and high-quality beverages including beers, seltzers, spirits, and non-alcoholic beverages that our loyal and growing consumer base has come to expect from SweetWater.”, © 2020 Paste Media Group. It’s a $300 million transaction involving both stock and cash, that gives Aphria, a publically traded company, entry into the US market and the infrastructure to advance its cannabis business in the states… At the time, it was one of only four breweries in Atlanta—only one other of which, Atlanta Brewing Co., is still active today. ... Canadian cannabis giant buying SweetWater Brewing Company. We order from the US daily and taxes / duties are not part of the consideration. (NOTE: If you should return your purchase, the cost … Canadian cannabis company Aphria has snapped up US craft brewer SweetWater Brewing Co in a US$300m deal. “SweetWater’s portfolio of beer brands, including the flagship 420 brand, aligns with a cannabis lifestyle and provides a scalable platform for expansion into the U.S. and Canada,” says Tucker Berta Sarkisian, spokeswoman for SweetWater. RAMI Guest Originally Posted by Beerhunter. Canadian cannabis company Aphria Inc. is set to acquire Atlanta, Georgia’s SweetWater Brewing Co. for about $300 million. SweetWater CEO Freddy Bensch will remain in his position and will operate in a consulting capacity through 2023. 07-08-2014 #9. Its headquarters and sole facility are in Atlanta. SweetWater Brewing Co. has built its brand around the outdoors, leisure and not-so-subtle references to cannabis culture, hosting the signature 420 music festival and offering its 420 brew, a … SweetWater's 420 brand will be distributed in Canada through the Aphria acquisition. The field of beverage-cannabis crossover deals has largely been dominated by big alcohol companies, like Anheuser Busch InBev’s partnership with Tilray Inc. and Constellation Brands Inc.’s stake in Canopy Growth Corp. Aphria’s transaction reverses the structure of such deals, in which a big alcoholic beverage company invested in a Canadian cannabis company. *Updated to reflect SweetWater’s independence status*. It would seem that Aphria looks at the opportunity as a way to soften the marketplace in the U.S. and begin building awareness of its “adult use” cannabis brands (Broken Coast, Good Supply, Riff and Solei), hoping for future national legalization of cannabis. SweetWater Brewing Company. Taxes and duties have nothing to do with Sweetwater, but on national regulations in place. For the year ended December 31, 2019, SweetWater generated net revenue of $66.6 million and adjusted EBITDA $22.1 million. Canadian cannabis company Aphria plans to acquire Atlanta’s SweetWater Brewing Company in a multi-million dollar deal. Sweetwater's new facility was certified LEED Platinum by the U.S. Green Building Council in April, 2009. I'll probably do that later. ... SweetWater, founded in 1997, is an independent craft brewer with its flagship 420 beer as well as seasonal and specialty beers. Atlanta's SweetWater Brewing Co. Acquired by Canadian Cannabis Company Aphria By Jim Vorel November 5, 2020 Guinness Announces New, Non … Aphria Inc said on Wednesday it plans to buy American craft brewer SweetWater Brewing Co for $300 million, as part of the Canadian cannabis company’s efforts to … Ontario cannabis company Aphria has reached a deal to acquire Atlanta, Georgia-headquartered SweetWater Brewing Company for $300 million in cash and stock. Specifically, SweetWater would remain a craft brewer in the eyes of the BA because Aphria Inc. is itself not a beverage company—thus, SweetWater would still qualify under the “independent” banner, much in the same way as the breweries that joined together in the CANarchy collective, such as Cigar City and Oskar Blues. So Aphria’s deal to buy Atlanta-based SweetWater Brewing Co. represents a first of sorts: This is believed to be the first time a large Canadian cannabis company reached across the border to buy a successful craft brewer. Maybe give them a call. SweetWater is known for terpene-infused, alcoholic seltzers and its 420 brand. Sweetwater is the center of the leading wind power generation region of the Western Hemisphere.It is sometimes incorrectly called the "Wind Turbine Capital of Texas." SweetWater, based in Atlanta, makes 420 Extra Pale Ale and other 420-branded drinks that emulate the flavor of cannabis strains. “I think that’s your next Truly or White Claw.”, Cannabis producer to acquire SweetWater Brewing Company, Company sees cannabis-flavored beer complementing its business. The deal is $250 million in cash and $50 million in stock, and has been approved by Aphria’s board of directors. Sweetwater customer service is second to none. That’s important to Aphria … Executives say the deal gives Aphria a strategic entry into the United States. Simon said Aphria will first introduce its cannabis brands, such as Riff, Soleil and Good Supply, to the U.S. market as cannabis-free beverages via SweetWater products that mimic the products’ flavor profiles. Notable is the fact that SweetWater had managed to continue growing during the industry’s slowdown—in 2019 they produced 260,420 barrels, an increase of 7% from the year before. The Canadian cannabis company announced that it plans to acquire Atlanta’s Sweetwater Brewing Co. for at least $300 million, marrying a long-serving craft brewer known for … Beer companies are suffering from closed bars during Covid lockdowns and as ready-to-drink canned cocktails and hard seltzers like Truly and White Claw are eroding their market share. It’s the first major deal in the cannabis industry involving craft beer. No, Sweetwater does not ship to Canada, but I’ve designed a process for getting any Sweetwater order shipped to Canada with zero headaches. SweetWater manufacturers and distributes bottled, canned, and draft premium craft beers under the SweetWater brand out of its 158,000-square-foot facility in Atlanta. Canadian cannabis giant buying SweetWater Brewing Company The Cook's Warehouse founder transitions leadership operations Inspire Brands buying Dunkin' for $11.3B That facility is able to package 23.5 million gallons of bottles annually and has an annual kegging capacity of 1.5 million kegs. The acquisition was announced Nov. 4 and is expected to close by the end of the year, Bloomberg reports. In a move that cements the brand’s association with cannabis, Atlanta-based SweetWater Brewing Company has been purchased by Canadian cannabis firm Aphria Inc. for $300 million. The largest wind farm in Texas is Roscoe Wind Farm. Atlanta-based SweetWater Brewing Company is set to be acquired by Canadian cannabis company Aphria for $300 million. Aphria Inc, … They've got free shipping, free tech support, easy payment plans, and the most knowledgable sales staff in the industry. Canadian Cannabis Company To Acquire SweetWater Brewing for $300 Million. It’s expected to close by the end of the year. Simon said he sees a huge market for CBD and THC beverages based on those recent entrants to the alcohol category. One might naturally wonder if this acquisition would cause SweetWater to lose “craft brewer” qualification via the much-ballyhooed Brewers Association definition, but in this case it would not. For Canadians ordering from the US, I think you should pay no duties or taxes. November 5, 2020 | Trevor Williams. Thanx man. Sweetwater is happy to offer FREE shipping via the United States Postal Service to your APO or FPO address. The Canadian producer expects the deal will immediately bolster its earnings before interest, taxes, depreciation and amortization. It feels like it’s been a while since we’ve been writing about any major acquisitions or buyouts in the craft beer world, especially among larger craft brewers, but here’s one that pretty much makes perfect sense as soon as you read the headline: Atlanta, GA’s SweetWater Brewing Co. has been 100% acquired by a Canadian cannabis company, Aphria Inc. Thematically, it’s right up SweetWater’s alley, considering the company has been using stoner iconography to market its products ever since its founding in 1997, with flagships such as 420 Extra Pale Ale directly referencing cannabis culture in a way so direct that no one could ever miss it. In October of 2018, Sweetwater announced another expansion to construct a new warehousing facility. The acquisition was announced Nov. 4 is sweetwater canadian is expected to close by the Brewers Association definition “. And THC beverages based on those recent entrants to the alcohol category a cannabis lifestyle. its brand... 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